Key Achievements

👀 Drove a 75% adoption rate of the new campaign link tagging feature within 1 month, empowering hosts to tailor guest experiences, and resulting in a 20% increase in campaign conversion rates within 3 months.

💸 Launched the Booking Charges Notification feature, reducing the time spent on identifying chargeable bookings by 74%, and increasing charge completion rates by 45% within the first 2 months.

🪢 Led the discovery and strategy phase for integrating Dojo Bookings with EPOS, conducting user research with 40+ restaurants to identify pain points and optimise workflows. Success will be measured by a 90% satisfaction rate post-launch amongst other metrics.

🏃Optimised UX for hosts, improving efficiency with faster party note additions and reducing friction during peak hours. Optimised party note addition flow, saving hosts an average of 5-7 seconds per booking.

🗓 Revamped the Planner’s drag-and-drop functionality, reducing the time hosts spent adjusting booking times by 25%, and increasing user satisfaction by 40% in the first month post-launch.

⭐ Led discovery for a new guest feedback feature, conducting 15+ customer interviews to shape strategy, with the goal of driving a 60% feedback submission rate and 30% increase in Google reviews, ultimately boosting repeat and new visits.