Helping Plant & Food Research raise awareness of their capabilities & impact

Plant & Food Research provides research and innovation to ensure the growth of plant and marine-based food industries.

They came to Tribal with a challenge of how do they translate their brand positioning ‘A Smart Green Future. Together’ into a website experience. 

Leading UX and UI, I partnered with our Head of Delivery and Head of Technology to design and build a fluid design system and integrated digital experience.

My responsibilities consisted of information architecture, UX research, UI design and Art Direction. I worked closely with our development team, project manager and business manager as well as the client in an agile and collaborative environment.