Designing the path to happily ever after - from brand to MVP

I led the brand design and the MVP feature set design (0-1) for After, a dating app aimed at fostering healthy, stress-free relationships. I focused on creating a sleek, minimalistic design that prioritised intuitive navigation and user-friendly features. The rebrand emphasised a bold, playful aesthetic with inclusive design elements, ensuring every user felt represented.

For the MVP, I defined the core features - such as respectful unmatching, positive daily vibes, and user verification - to ensure the app’s value proposition was clear and functional from the start.

This solid foundation helped create a product that stands out in a crowded market, and the result was a seamless user experience that felt fresh, unique, and user-centric.