2019, Automotive
Empowering Car Buyers with a Seamless Online Experience
Overview
The Volkswagen NZ website underwent a comprehensive redesign based on worldwide guidelines to cater to the changing dynamics of the car-buying process and the new worldwide brand refresh.
With car buyers dedicating 60% of their time to online research and arriving at dealerships with a clear idea of their preferences, the website aimed to provide extensive assistance and inspiration.
The goal was to empower buyers with online tools that enable them to find, customize, reserve, and finance their ideal Volkswagen vehicle.
The Ask
Volkswagen NZ sought to enhance the online car-buying experience by creating a user-friendly website that guides customers throughout their journey.
The website needed to showcase a vast inventory of 831 new and used cars while integrating e-commerce and online advertising strategies to drive engagement and conversions. We needed to shape the website's user experience, ensuring seamless navigation and captivating design elements.
The Solution
As the UX/UI designer, my role involved meticulously crafting an intuitive and visually appealing user experience for the website.
By adhering to worldwide guidelines, we created a design that facilitated easy exploration of the extensive car inventory, streamlined the customization process, and provided tools for reservation and financing.
Interactive features and a visually engaging interface were implemented to keep users engaged and guide them seamlessly through the car-buying journey.
The Result